Ad Industry Leaders Calling for Significant Changes

In the latest issue of Fast Company magazine that arrived at my home yesterday, I read an article about ways Publicis Groupe, the world's 4th largest advertising conglomerate, is trying to adapt to the profound changes in advertising, comsumer behavior and society because of connectivity, globalization and other factors.

A leading source of information about the advertising industry, Advertising Age magazine, posted this video on their website today, a short video of an industry leader, the Chief Marketing Office of Kimberly-Clark corporation, calling for major changes in the adversiting industry just as manufacturing industries have to change.

Dr. C

Memories

Remember this from the '80s?

Jim