Direct From My Cellphone

Students in my Public Relations class.

I took this photo with my cell phone and then e-mailed it to this blog during class using the phone.

With my phone, the photo quality isn't great, but I usually have my phone with me and could take picture if I saw something unusual and send it directly to the Web. Some things could be fun, some embarassing, and some photos could bring serious consequences for people or companies.

In terms of Public Relations, how can an organization effectively control communication about it when so many of us have access to open communication channels that circle the globe?

Be open, be honest. It's out of your control.