Save the Internet!

Ad Industry Leaders Calling for Significant Changes

In the latest issue of Fast Company magazine that arrived at my home yesterday, I read an article about ways Publicis Groupe, the world's 4th largest advertising conglomerate, is trying to adapt to the profound changes in advertising, comsumer behavior and society because of connectivity, globalization and other factors.

A leading source of information about the advertising industry, Advertising Age magazine, posted this video on their website today, a short video of an industry leader, the Chief Marketing Office of Kimberly-Clark corporation, calling for major changes in the adversiting industry just as manufacturing industries have to change.

Dr. C

Memories

Remember this from the '80s?

Jim

Real Beauty / Media Beauty

How true are the photographs we see on magazine covers and billboards, in advertisements?

True beauty is within a person, but media so often creates a surface beauty.

Jim

The Making of Dove Evolution

A behind-the-scenes look at the making of Dove's Campaign for Real Beauty film: "Evolution"

There's more about the success of the "Evolution" video - and a higher-quality video - at this site: http://meanwhile.wordpress.com/2006/10/11/dove-evolution-2/

More than ever before we need to remember that the images we see aren't necessarily "the real thing."

Jim

Award-Winning Television News Stories

The Radio and Television News Director Association (RTNDA), the major professional organization for broadcast news directors, is posting online the stories that won the 2007 Edward R. Murrow Awards. How do the newscasters in your community compare? As a professional or a student, what can you learn from these?

Take a look and a listen.

Jim Coyle

Virtual Newscast

What's this about?

First, Google brought us their News website with its content created entirely by computer - no human editors. Now, News at Seven unrolls its new service on October 26, 2007, after a year of testing. It's a Web "Television" newscast with its content and production handled automatically by computer.

The video in this post is just a teaser. You'll find more info and some of their earlier newscasts on the News at Seven website.

Jim